Every group has its architect — the one who sees the bigger picture before the first note is played. For DemBoyz, that’s Da Instrumentalist.

Known outside the booth as Chris Thornton, he is the founder of ULOV Entertainment and…

Every artist has a reason. For Pazij, it’s devotion. Not a passing interest, not a hobby, but a devotion so deep it became his way to rise above and carve out his own world. Music isn’t just something he does…

Some artists step into the booth to make noise. Eclypse steps in to make real music. For him, hip hop has always been more than entertainment — it’s a battleground between those who chase dollars and those who chase…

Curtis Strong Jr. — better known as C. Strong Bloodline — is proof that life can push you in two directions at once. Born in Alabama, raised in the heart of Southern hip hop culture, he started chasing music before…

Ask ten people to describe DemBoyz and you’ll get ten different answers. Some will say it’s hip hop with a conscience. Others will say it’s storytelling on steroids. Some might just say: “It makes me feel something.”

And that’s…